The rules and value of proper dress sense are still underrated in Malaysia society. No one is more aware of the situation than image consultant Bon Zainal Harun. This enterprising image consultant runs a one-stop centre, which offers image consultancy, seminars and clothing production.
Born in Terrengganu and raised in Kuala Lumpur. Bon Zainal attended Victoria Institution where he was known among his schoolmates for his interest in clothes. For a formal training in grooming and fashion styling, he enrolled at the School of Fashion & Merchandising in Los Angeles, United States, graduating in 1985. While in the US, he was a council member of the Fashion Institute of Design & Merchandising in Sherman Oaks, California and a charter member of GQ Magazine’s Reader report. Bon Zainal had an invaluable year-long job training stint under the tutelage of Rick Pallock, the man who dresses Hollywood celebrities. It was a fun place where money was flashed about and people spent freely, he recalls. “I learnt all about dressing and was taught to serve from head to toe”.
He gained further work experience and insight into the lifestyle of the rich and famous at the Ralph Lauren Boutique into Beverly Hills and Gary’s Tux in Studio City, California.
Upon his return in 1980, Bon Zainal joined Spark Manshop Holdings Shd Bhd where he applied his knowledge and skills to the business of menswear custom tailoring and retailing. He oversaw marketing and promotional aspects as the corporate marketing director before leaving to start his own business in May 1996. The core business activities are focused on image clothing and fashion consultation, which include exclusive tailoring services, corporate attire and uniform and wardrobe management. Corporate grooming workshops and seminars are conducted by Bon Zainal himself.
Bon Zainal is a member of Malaysia Official Designer Association (MODA) and a Vice President of Bumiputra Designer Association(BDA) since 2008.